Is Reputation Management Important?

Reputation management is important for your restaurant's success. Learn the right way to manage your reputation online.

Think that managing your restaurant's reputation and reviews online isn't important?

Did you know that 88 percent of online shoppers consider reviews before making a purchase decision?

Online reviews are the deciding factor for consumers choosing between your restaurant and the restaurant next door. Negative reviews can do major harm if left unchecked, while positive reviews lead to an increase in your bottom line.

It is crucial to actively respond and manage all reviews to build your customers' trust and keep them coming back in both cases. Here is an excellent resource on how to respond to reviews.

An excellent online reputation also considers how accurately your contact information is displayed (across ALL listing sources) and what people say about your business outside of reviews online. Ever wonder how your restaurant looks online to your customers?

But the benefits don't stop there.

Search engines like Bing and Google take your reputation into account when ranking your business in their search results. The better your restaurant's online reputation, the better your restaurant's chances are of getting found ahead of the competition.