Benefits of Digital Marketing

Learn more about how digital marketing can help your restaurant get more customers through the front door. 1 minutes read

Benefits of Digital Marketing

Did you know that your customers spend more time online on average than they do at work every single week?

Your customers are online, and your restaurant needs to be there too.

Traditional Advertising

Restaurants have traditionally used advertising like television, billboards, and radio to reach customers.

Traditional advertising involves creating an ad and displaying it to customers, hopefully targeting the right customers at the right time. Using a pizza restaurant billboard advertisement as an example, you are hoping when people are driving by; 

In this example, there are a lot of barriers to completing the sale. Fortunately, digital advertising solves a lot of these problems.

The New Advertising Frontier - Digital Advertising

Today, there's another marketing opportunity, digital advertising.

Using digital advertising, restaurants can target their customers more precisely than ever before and even advertise to a specific demographic.

How?

Search Marketing.

With digital advertising, you can market to people searching for your services. When people are searching for your services, they are already interested in making a purchase. Having an interested customer is much different than hoping that when someone is driving by, they see your ad and act on the advertisement.

Let's use the pizza restaurant above as an example case. If a person is searching for a pizza restaurant nearby (remember to keep all of your local listings accurate so they can find you!), they:

With digital marketing, you can even specifically target your competitor's customers! You can do this by purchasing search ads focusing on your competitor's search terms.

One of the best things about digital marketing is analytics. With the quality of analytics available, you can see how your marketing dollars are working, showing you who watches, clicks on, and engages with your online ads. This type of advertising intelligence makes tracking ROI for your advertising spend a lot easier.

Target diners, where they spend the most time (online), start digital advertising for your restaurant today.